Get to know me!
Hey — I’m glad you’re here.
I’m Lara Selina, a product and UX/UI designer focused on
e-commerce and digital brand experiences.
I design digital systems that are clear, intentional, and built to convert — without losing emotion.
I’m driven by detail, strong visual structure, and the challenge of turning complexity into intuitive experiences.
Hey — I’m glad you’re here.
I’m Lara Selina, a product and UX/UI designer focused on e-commerce and digital brand experiences.
I design digital systems that are clear, intentional, and built to convert — without losing emotion.
I’m driven by detail, strong visual structure, and the challenge of turning complexity into intuitive experiences.
Education
Bachelor of Arts (B.A.)
Hochschule Hof, University of Applied Sciences, Münchberg/Germany – Mar 2025
I earned my Bachelor of Arts in Communication Design after four years of study from 2021 to 2025. Throughout my program, I developed strong skills in UX/UI, web and interaction design, branding, editorial design, and visual storytelling. I gained solid expertise with Figma, Adobe Creative Cloud, prototyping workflows, and user-centered design methods, creating multidisciplinary projects that combine creativity, strategy, and digital innovation.
Bachelor of Arts (B.A.)
Hochschule Hof, University of Applied Sciences, Münchberg/Germany – Mar 2025
I earned my Bachelor of Arts in Communication Design after four years of study from 2021 to 2025. Throughout my program, I developed strong skills in UX/UI, web and interaction design, branding, editorial design, and visual storytelling. I gained solid expertise with Figma, Adobe Creative Cloud, prototyping workflows, and user-centered design methods, creating multidisciplinary projects that combine creativity, strategy, and digital innovation.
Bachelor of Arts (B.A.)
Hochschule Hof, University of Applied
Sciences, Münchberg/Germany – Mar 2025
I earned my Bachelor of Arts in Communication Design after four years of study from 2021 to 2025. Throughout my program, I developed strong skills in UX/UI, web and interaction design, branding, editorial design, and visual storytelling. I gained solid expertise with Figma, Adobe Creative Cloud, prototyping workflows, and user-centered design methods, creating multidisciplinary projects that combine creativity, strategy, and digital innovation.
Fachabitur
Staatliche FOSBOS Kaufbeuren, Kaufbeuren/Germany – Jul 2020
I completed my Social Studies Fachabitur at FOS/BOS Kaufbeuren after four years of specialized education focused on pedagogy and psychology. Throughout the program, I gained a strong understanding of human behavior, developmental processes, and social dynamics, while supporting practical projects in educational and social environments. This foundation strengthened my communication, empathy, and analytical skills, which continue to influence my design approach.
Fachabitur
Staatliche FOSBOS Kaufbeuren, Kaufbeuren/Germany – Jul 2020
I completed my Social Studies Fachabitur at FOS/BOS Kaufbeuren after four years of specialized education focused on pedagogy and psychology. Throughout the program, I gained a strong understanding of human behavior, developmental processes, and social dynamics, while supporting practical projects in educational and social environments. This foundation strengthened my communication, empathy, and analytical skills, which continue to influence my design approach.
Fachabitur
Staatliche FOSBOS Kaufbeuren,
Kaufbeuren/Germany – Jul 2020
I completed my Social Studies Fachabitur at FOS/BOS Kaufbeuren after four years of specialized education focused on pedagogy and psychology. Throughout the program, I gained a strong understanding of human behavior, developmental processes, and social dynamics, while supporting practical projects in educational and social environments. This foundation strengthened my communication, empathy, and analytical skills, which continue to influence my design approach.
Experience
International Travel & Professional Development
International, Apr 2025 — Jan 2026
Engaged in extended international travel across Europe, the Middle East, and Asia to broaden cultural perspective and creative insight. Used this period for reflection, strategic career planning, and personal growth following graduation.
International Travel & Professional Development
International, Apr 2025 — Jan 2026
Engaged in extended international travel across Europe, the Middle East, and Asia to broaden cultural perspective and creative insight. Used this period for reflection, strategic career planning, and personal growth following graduation.
International Travel & Professional
Development
International, Apr 2025 — Jan 2026
Engaged in extended international travel across Europe, the Middle East, and Asia to broaden cultural perspective and creative insight. Used this period for reflection, strategic career planning, and personal growth following graduation.
Internship – UX/UI & E-Commerce Design at Collet
Gütersloh/Germany, Oct 2023 — Feb 2024
At Collet Concepts Communications, I supported UX/UI and e-commerce design for brand-driven client projects. I worked on product visuals, conversion-aware layouts, and digital interfaces, enhancing brand consistency while contributing to efficient, high-quality creative delivery.
Internship – UX/UI & E-Commerce Design at Collet
Gütersloh/Germany, Oct 2023 — Feb 2024
At Collet Concepts Communications, I supported UX/UI and e-commerce design for brand-driven client projects. I worked on product visuals, conversion-aware layouts, and digital interfaces, enhancing brand consistency while contributing to efficient, high-quality creative delivery.
Internship – UX/UI & E-Commerce
Design at Collet
Gütersloh/Germany, Oct 2023 — Feb 2024
At Collet Concepts Communications, I supported UX/UI and e-commerce design for brand-driven client projects. I worked on product visuals, conversion-aware layouts, and digital interfaces, enhancing brand consistency while contributing to efficient, high-quality creative delivery.
Internship at Papillo
Apfeltrang/Germany, Sep 2020 – Oct 2020
At papillo I entered digital design hands-on — creating visual assets, editing images and building layouts in WordPress and Elementor. Working across Adobe Creative Cloud and basic web technologies introduced me to UI-focused workflows and sparked my interest in digital products early on.
Internship at Papillo
Apfeltrang/Germany, Sep 2020 – Oct 2020
At papillo I entered digital design hands-on — creating visual assets, editing images and building layouts in WordPress and Elementor. Working across Adobe Creative Cloud and basic web technologies introduced me to UI-focused workflows and sparked my interest in digital products early on.
Internship at Papillo
Apfeltrang/Germany, Sep 2020 – Nov 2020
At papillo I entered digital design hands-on — creating visual assets, editing images and building layouts in WordPress and Elementor. Working across Adobe Creative Cloud and basic web technologies introduced me to UI-focused workflows and sparked my interest in digital products early on.
Gabi Schwarz Mittelschule
Marktoberdorf/Germany, Sep 2019 – Jul 2020
As a Teaching Assistant at Gabi Schwarz Mittelschule, I supported classroom instruction, guided students across multiple grades, and collaborated with teachers to improve learning outcomes. I assisted with lesson prep, supervision, and individual student support.
Gabi Schwarz Mittelschule
Marktoberdorf/Germany, Sep 2019 – Jul 2020
As a Teaching Assistant at Gabi Schwarz Mittelschule, I supported classroom instruction, guided students across multiple grades, and collaborated with teachers to improve learning outcomes. I assisted with lesson prep, supervision, and individual student support.
Gabi Schwarz Mittelschule
Marktoberdorf/Germany, Sep 2019 – Jul 2020
As a Teaching Assistant at Gabi Schwarz Mittelschule, I supported classroom instruction, guided students across multiple grades, and collaborated with teachers to improve learning outcomes. I assisted with lesson prep, supervision, and individual student support.
Adalbert-Stifter-Volksschule
Marktoberdorf/Germany, Sep 2018 – Jul 2019
At Adalbert-Stifter Primary School, I served as a Teaching Assistant, supporting young learners in daily lessons, group tasks, and creative activities. I helped prepare materials, guided students individually, and worked closely with teachers to foster a positive learning environment.
Adalbert-Stifter-Volksschule
Marktoberdorf/Germany, Sep 2018 – Jul 2019
At Adalbert-Stifter Primary School, I served as a Teaching Assistant, supporting young learners in daily lessons, group tasks, and creative activities. I helped prepare materials, guided students individually, and worked closely with teachers to foster a positive learning environment.
Adalbert-Stifter-
Volksschule
Marktoberdorf/Germany, Sep 2018 – Jul 2019
At Adalbert-Stifter Primary School, I served as a Teaching Assistant, supporting young learners in daily lessons, group tasks, and creative activities. I helped prepare materials, guided students individually, and worked closely with teachers to foster a positive learning environment.
Courses & Training
Google UX Design Fundamentals (Online Course)
Grow with Google, Feb 2024 – Mar 2024
Google UX Design Fundamentals (Online Course)
Grow with Google, Feb 2024 – Mar 2024
Google UX Design
Fundamentals (Online Course)
Grow with Google, Feb 2024 – Mar 2024
Adobe Editorial Layout Mastery (Online Course)
Adobe Creative Cloud, Oct 2023 – Nov 2023
Adobe Editorial Layout Mastery (Online Course)
Adobe Creative Cloud, Oct 2023 – Nov 2023
Adobe Editorial Layout
Mastery (Online Course)
Adobe Creative Cloud, Oct 2023 – Nov 2023
Figma Advanced Interface Design (Online Training)
Figma Academy, Mar 2022 – Jun 2022
Figma Advanced Interface Design (Online Training)
Figma Academy, Mar 2022 – Jun 2022
Figma Advanced Interface
Design (Online Training)
Figma Academy, Mar 2022 – Jun 2022
Webflow 101 Certification (Online Course)
Webflow University, May 2022 – Jun 2022
Webflow 101 Certification (Online Course)
Webflow University, May 2022 – Jun 2022
Webflow 101 Certification
(Online Course)
Webflow University, May 2022 – Jun 2022
Framer Interactions (Online Training)
Framer Academy, Jan 2022 – Feb 2022
Framer Interactions (Online Training)
Framer Academy, Jan 2022 – Feb 2022
Framer Interactions (Online Training)
Framer Academy, Jan 2022 – Feb 2022
Portfolio Preparation Program (Design Mentorship)
Academy Ruhr GmbH, Nov 2020 – Mar 2021
Intensive portfolio development program focused on conceptual thinking, visual communication, and establishing a strong creative foundation for design studies.
Portfolio Preparation Program (Design Mentorship)
Academy Ruhr GmbH, Nov 2020 – Mar 2021
Intensive portfolio development program focused on conceptual thinking, visual communication, and establishing a strong creative foundation for design studies.
Portfolio Preparation Program
(Design Mentorship)
Academy Ruhr GmbH, Nov 2020 – Mar 2021
Intensive portfolio development program focused on conceptual thinking, visual communication, and establishing a strong creative foundation for design studies.
Core Capabilities
Web & Responsive Design
Information Architecture (IA)
Content Strategy
Iterative Design
User Research
Stakeholder Management
Visual Storytelling
Brand Development & Visual Identity
Design Systems
Usability Testing
Design Thinking
Accessibility (WCAG)
Web & Responsive Design
Information Architecture (IA)
Content Strategy
Iterative Design
User Research
Stakeholder Management
Visual Storytelling
Brand Development & Visual Identity
Design Systems
Usability Testing
Design Thinking
Accessibility (WCAG)
Web & Responsive Design
Information Architecture (IA)
Content Strategy
Iterative Design
User Research
Stakeholder Management
Visual Storytelling
Brand Development & Visual Identity
Design Systems
Usability Testing
Design Thinking
Accessibility (WCAG)
Web & Responsive Design
Information Architecture (IA)
Content Strategy
Iterative Design
User Research
Stakeholder Management
Visual Storytelling
Brand Development & Visual Identity
Design Systems
Usability Testing
Design Thinking
Accessibility (WCAG)
Web & Responsive Design
Information Architecture (IA)
Content Strategy
Iterative Design
User Research
Stakeholder Management
Visual Storytelling
Brand Development & Visual Identity
Design Systems
Usability Testing
Design Thinking
Accessibility (WCAG)
Outside the Studio
A few honest snapshots that reflect who I am beyond the screen — observing, exploring, creating, and continually evolving.
