Digital Product & UX/UI Designer

Digital Product & UX/UI Designer

Digital Product & UX/UI Designer

GOTTES LÖWE

Gottes Löwe is a culturally grounded editorial almanac exploring Alevi spirituality, symbolism, astronomy, and ritual practice through a modern visual system.

Driven by deep cultural research and personal heritage, the project blends educational storytelling with a functional lunar calendar documenting rituals, prayers, and community narratives.

My contributions included cultural research, visual identity development, editorial design, illustration, and structuring the narrative layout.

01 — Cultural & Astrological Research

The goal was to merge cultural storytelling with an accessible, respectful, and modern editorial format.

Key insights
  • Alevi & Sunni communities share spiritual values but differ in traditions, not belief.

  • Symbolic elements (the lion, the crescent, and elements) express protection, justice, and strength.

  • Moon phases guide rituals and community cycles — essential for structuring the almanac.

  • Cultural representation requires accuracy, empathy, and non-stereotypical design.

02 — Concept Development: Identity, Symbols & Purpose

Concept Goals
  • Bridge understanding between Alevi and Sunni communities

  • Present Alevi heritage through a modern, non-cliché visual approach

  • Create a functional spiritual calendar aligned with lunar cycles

  • Use symbolism and typography to express identity, strength, and calmness

Symbol Development
  • Zülfikar sword — justice, protection

  • Aslan (Lion of Ali) — courage, leadership

  • Arabic-letter forms — cultural authenticity

  • Minimal mosque silhouettes — architectural storytelling

  • Hand of Fatima (Hamsa) — peace, protection

03 — Design Development & Layout

Design System
  • Clean grid system for calm reading and long-form storytelling

  • Symbolic palette: black, white, muted turquoise

  • Arabic + Latin typography for dual cultural identity

  • Chapter visuals built around moon-phase logic

  • Large symbolic spreads for visual rhythm

Narrative Flow
  1. Introduction to Alevi culture

  2. Stories, rituals, and prayers

  3. Symbol explanations

  4. Full lunar calendar

  5. Monthly reflections

04 — Outcome & Learnings

Outcome
  • Delivered a hardcover almanac merging cultural storytelling with a functional lunar calendar

  • Crafted a modern cultural object that preserves rituals, identity, and knowledge

  • Designed a time-specific archive aligned with the lunar Hijri cycle

  • Created a symbolic and educational design that invites non-Alevi readers to understand the culture

Learnings
  • Translating cultural heritage into modern editorial systems

  • Applying symbolic systems to structured layouts

  • Designing respectfully for culturally sensitive topics

  • Combining narrative flow, research depth, and visual clarity