During my internship at COLLET Concepts Communication, I was part of the core design team working across UX/UI, e-commerce, branding, editorial, and digital production. I contributed to multiple live client projects — including Gate Garching, Hanfwolf, HÖF Bakery, Collet Jewellery and Aseptica — supporting research, scalable design systems, web concepts, and visual identity development.
This experience strengthened my ability to work independently, deliver under pressure, and maintain clarity and consistency across complex digital and print systems.
01 — Scope & Responsibilities
Key Responsibilities
Designed UI layouts, components, and navigation flows for multiple client platforms
Developed concepts and high-fidelity screens for web interfaces (mobile-first & responsive)
Created digital and print assets—branding systems, marketing visuals, editorial layouts
Prepared production-ready files across digital, print, and social media
Collaborated with developers using Figma, Notion, and PM tools to refine UX, handoff, and iterations
Assisted in brand strategy, moodboards, and design direction for new or evolving client identities
02 — UX/UI & E-Commerce Design
Key Contributions
Designed UX flows and product-based platforms using a mobile-first approach
Developed modular e-commerce sections for brand and retail websites
Structured product presentation, navigation hierarchy, and user journeys
Improved layout clarity and conversion focus through intentional visual hierarchy
Supported developers with scalable components and structured design systems
Contributed to content integration and optimization of responsive e-commerce layouts
03 — Brand Systems & Marketing Assets
Branding & Visual Identity
Developed brand assets for HÖF, Hanfwolf, and Aseptica, including logo systems, color palettes, iconography, and typography
Built scalable branding components for digital and print applications
Created packaging, labels, and social media assets aligned with visual direction
Designed editorial layouts for magazines, job ads, and information materials
Delivered print-ready files supporting high-quality production and consistent layouts
Marketing Assets
Designed social media templates & promotional visuals
Developed marketing flyers, vehicle motifs (HÖF), and product cards
Built assets to support campaigns, photography, and brand messaging
04 — Impact & Key Learnings
Impact
Contributed to live client and e-commerce projects, strengthening digital brand presence and product-focused user journeys
Improved UI clarity and product visibility through structured components and reusable design systems
Enhanced collaboration with developers through organized Figma files, scalable components, and detailed specifications
Supported the delivery of campaign-ready marketing and commerce assets across digital and print channels
Learnings
Gained hands-on experience in fast-paced agency and product environments
Strengthened cross-functional collaboration with developers and project managers
Translated brand strategy into scalable UI systems, print materials, and marketing assets
Learned to balance creative exploration with structured workflows and informed decision-making
