Elevensixty is a digital-first identity built around rhythm, movement, and minimal geometric structure. I developed the brand concept, visual language, logo system, and digital applications to create a flexible identity that works across print, social media, and UI design.
01 — Brand Research & Positioning
Research Questions
What defines elevensixty’s core identity?
How can movement and rhythm be expressed visually?
What system can adapt across digital screens, social content, and visual media?
Key Insights
The brand should feel minimal, digital-native, geometric, and rhythm-oriented.
A modular system works best for motion-driven visual identity.
The identity requires strong consistency to support future apps, visuals, and brand extensions.
02 — Logo Development & Visual Language
Process
Explored geometric forms inspired by sound waves, circles, and minimal motion lines.
Built a scalable visual system based on rhythm, repetition, and symmetry.
Developed logo variations and symbol compositions optimized for digital screens and animation.
Design Goals
Clean and minimal structure
Strong geometric clarity
Dynamic forms that adapt to motion
Consistent system across all formats
03 — Brand Application & System
Brand System
Modular grid + geometric forms
Minimal color palette
Digital-first typography
Shapes optimized for animation and UI
Applications
Social media assets
Digital posters
Mobile app screens
Motion-ready visuals
Event visuals
Website concept
04 — Outcome & Learnings
Outcome
Delivered a digital-first identity system that works across print, social media, and motion design.
Built a flexible visual language with modular shapes, dynamic layouts, and scalable components.
Developed UI mockups and animated-ready assets that support the brand’s visual direction.
Learnings
Strengthened skills in motion-oriented brand design.
Improved logo construction and geometric composition techniques.
Refined my brand system thinking for digital applications.
