Hausmeisterservice Allgäu is a branding and visual identity project for a new regional maintenance service. The goal was to build a clear, trustworthy, and scalable identity that works across print, workwear, vehicles, and digital platforms. I led the full identity development — from concept and logo construction to the final brand system.
01 — Challenge
The client needed a trustworthy, modern identity for her new maintenance service in the Allgäu region.
She provided a hand-drawn sketch that had potential but lacked clarity, structure, and scalability.
The challenge was to transform her draft into a clean and recognizable symbol rooted in local visual cues.
The identity had to work across print, digital platforms, vehicles, and durable workwear applications.
02 — Process/Research
Analyzed the client's sketch to extract the core idea and symbolic meaning.
Conducted a competitive review to define a distinctive, region-appropriate visual direction.
Explored multiple geometric logo concepts to improve readability, balance, and long-term scalability.
Tested selected variations across real applications — business cards, workwear, vehicles, and signage.
03 — Design System
Developed a clean geometric logo that communicates structure, reliability, and craftsmanship.
Defined a blue primary palette and neutral supporting tones to reinforce clarity and trust.
Selected a modern sans serif typeface for high legibility across digital and physical formats.
Built a scalable identity system for seamless use across business cards, workwear, vehicles, signage, and digital platforms.
04 — Outcome & Learnings
Delivered a scalable, professional identity that stayed true to the client’s initial idea while elevating it visually.
Created a clean and recognizable brand language that performs consistently across real-world applications.
Achieved a trustworthy, timeless appearance suitable for long-term use and brand growth.
The client responded with very positive feedback and felt clearly represented by the final identity.
