mucu is a self-initiated mobile platform designed to support cultural exchange and accessible learning. I led the full product design process — from research and information architecture to wireframes, interaction design, component library, and high-fidelity UI. The goal was to create a clean, intuitive, and human-centered experience that makes exploring culture simple and engaging.
01 — Challenge
Create an intuitive mobile platform that supports cultural learning, community exchange, and shared experience.
Initial research showed fragmented resources and limited access to culture-focused content.
The challenge was to design an inclusive, scalable, and easy-to-navigate system for users with different cultural backgrounds.
The product needed to balance learning, storytelling, and social interaction without overwhelming the user.
02 — Process/Research
Conducted user interviews to understand motivations, learning habits, and cultural behavior.
Mapped user journeys and identified pain points to define core opportunities.
Designed information architecture that prioritizes clarity, discovery, and structured content.
Built wireframes and interaction prototypes to validate usability early.
Tested navigation flows and micro-interactions to ensure intuitive, human-centered usability.
03 — Design Systems
Developed a modular component library for scalable navigation, consistent layouts, and reusable UI patterns.
Built a structured typographic system and neutral color palette for content-focused storytelling.
Designed icon, layout, and card systems optimized for readability and mobile interaction.
Created a visual identity that blends minimal design with cultural warmth and narrative depth.
04 — Outcome/Learnings
Delivered a functional prototype showcasing seamless content discovery, course navigation, and community interaction.
Improved clarity and usability through iterative UX testing and refined UI decisions.
Built an end-to-end UX process — from research to high-fidelity design — strengthening my product thinking.
Developed a scalable foundation for future growth, including courses, media content, and interactive storytelling.
